Top Cow Productions, Inc. announced yesterday it will launch the Let Us Win YOU Over initiative in February 2009 that will see the publisher distribute thousands of free comics a month to new readers through participating retailers across the United States and Canada.
Over the course of the yearlong promotion, Top Cow will send 200 free comics each to 25 comic book stores per month (a total of 5,000 free comics per month). Each month, a different set of stores, each month a different free comic. The stores will be spread out geographically and demographically.
Combined with the books it plans to give away during Free Comic Book Day on May 2, 2009 and the many books Top Cow gives away at various conventions across the country, the publisher stands to give away up to 200,000 free comics during the year.
Top Cow’s goal with the Let Us Win YOU Over initiative is threefold: to invite new readers to give Top Cow comics a try and win them over to their line of titles; to generate buzz and excitement for fans and the retailers they support; and to pump some much-needed energy into an industry not immune to the current economic crisis.
“We feel strongly that Top Cow titles are the best they’ve ever been and it’s important for to invite readers and retailers to discover why,” explained Top Cow Publisher Filip Sablik. “While our competitors are straining the wallet of the average fan, Top Cow is making it easy to try new comics.”
So as to not slight existing readers who are already buying Top Cow titles, the publisher will also ship each participating store exclusive Customer Appreciation covers for each subscriber of that month’s free comic. It will be limited exclusively to the subscriber fans at the participating stores for that month.
Top Cow initially opened the Let Us Win YOU Over program to members of the comics retailer group, ComicsPRO, because of the organization’s commitment to banding together to ensure a strong and healthy retailer community.
“ComicsPRO retailers are eager to support this innovative promotion, with the hope of proving that new ideas can lead to new readers for quality titles,” said ComicsPRO President Joe Field. “Our mutual goals with this program are to expose thousands of new eyes to Top Cow’s singular brand of comics and to lead more readers to enjoying Top Cow comics and buying them from ComicsPRO member stores.”
“Our stores always looks for great ways to promote comics and connect readers to new stories they might not have given a second thought to before in the past,” said Michael Malve, owner of Arizona-based chain Atomic Comics and a member of ComicsPRO. “So when we heard of this very progressive marketing idea that Top Cow was coming up with, well, let’s just say we were one of the first to dive in.”
“We at Atomic Comics have worked hand in hand with many publishers over our 22 years in the business,” Malve added. “And in that time, Top Cow has been one of the easiest to work with. They have always made themselves available to retailers and listened to our concerns, as most recently noted in their $2.99 in 2009 announcement. I really look forward to this promotion and I hope other retailers embrace and take full advantage of a great opportunity that Top Cow is offering us with their Let us Win YOU Over campaign.”
Retailers who are not members of ComicsPRO and are interested in participating will be able to sign up through their Diamond Comics Distributors customer service representative in the next several weeks.